beIN Group joins the Creativity and Entertainment Alliance

beIN MEDIA GROUP, the world's leading sports, media and entertainment group, has announced that it has joined the Alliance for Creativity and Entertainment (ACE), the global alliance that aims to protect the dynamic creative ecosystem and curb digital piracy. This announcement coincides with World Intellectual Property Day, which is celebrated annually on the 26th of April.

beIN joining the alliance reflects the group's ongoing endeavor to address the growing threat posed by large-scale piracy to live broadcasters. According to a recent study by Synamedia/Ampere, tackling global sports piracy could amount to an additional $28 billion in annual revenue for the industry.

beIN has become the 38th and first sports content provider to join the Alliance for Creativity and Entertainment (ACE). The Alliance's comprehensive approach to reducing piracy includes criminal referrals, litigation, direct communication, and other strategic tactics that put the Alliance and its partners in a swift move to reduce piracy of live sports content on a global scale.

beIN MEDIA GROUP is a leading international broadcaster within the sports, media and entertainment sector, available in 43 countries across the Middle East, North Africa, Europe, Asia and North America. beIN SPORTS, the group's leading sports channel, owns an extensive list of broadcast rights of the most important international sports tournaments including the Champions League, AFC Champions League, Premier League, LaLiga, Ligue 1, all major tennis tournaments, and the NBA , the Summer and Winter Olympics, global athletics, and later this year beIN will broadcast the FIFA World Cup Qatar 2022 within the Middle East, North Africa and France - making it the largest investor in sports content in the world. beIN is also a leader in tackling piracy in all the markets it operates in, by investing in the best global technologies and the wide-ranging measures it takes to combat piracy.

The Alliance for Creativity and Entertainment (ACE) was founded in 2017 by the Motion Picture Association and 30 of the world's leading media and technology companies to combat the threat and widespread spread of online piracy.

The Alliance for Creativity and Entertainment (ACE) is the world's leading alliance dedicated to protecting dynamic legal markets and curbing digital piracy. Driven by its comprehensive approach to tackling piracy through criminal referrals, civil litigation, and suspensions and layoffs, the Alliance has achieved many milestones as it has taken effective and successful actions on a global scale against illegal broadcasting services, unauthorized content sources and their operators.

Drawing on the collective expertise and resources of all members and bolstered by the Motion Picture Association's content protection operations, the Alliance safeguards the creativity and innovation that drive global growth in the key copyright and entertainment industries. The current board members of the Alliance for Creative and Entertainment (ACE) are Amazon, Apple TV+, NBCUniversal, Netflix Studios LLC, Sony Pictures Entertainment, Viacom CBS, Walt Disney Studios Motion Pictures, Warner Bros. Mr. Charles Rifkin is the current Chairman of the Motion Picture Association and Alliance.

For more information, please visit www.alliance4creativity.com.