Qatar Airways Unveils New F1 Livery Created by Grammy-Winning Artist Swizz Beatz
Where High-Speed Meets High Art: Qatar Airways & Swizz Beatz Redefine Aviation Style
- Publish date: since 7 hours Reading time: two min read
In a bold move blending aviation excellence with cultural dynamism, Qatar Airways has revealed a brand-new Formula 1®-themed aircraft livery created by Grammy Award-winning artist and cultural visionary Swizz Beatz.
The announcement marks a landmark partnership between the airline and Swizz Beatz’s The Dean Collection, unveiled at Art Basel Paris 2025 as the carrier also launched its “Qatar Airways Creative 100” platform, bringing together global creatives in art, design, music and sport.
The new livery is the first outward expression of this cultural initiative. Through the Creative 100, Qatar Airways will highlight and collaborate with 100 leading visionaries whose work transcends borders and disciplines — from DJs and innovators, to artists and designers.
Swizz Beatz stated, “Qatar Airways doesn’t just move people, it moves the world. That’s why this partnership feels so natural.”
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From the airline’s perspective, the CEO remarked that “creativity fuels everything we do… Our partnership with Swizz Beatz reflects a shared belief that creativity has the power to inspire, to unite, and to transform the way the world connects.”
The livery itself was revealed in render form at the event, celebrating Qatar Airways’ role as Global Airline Partner in the Formula 1® realm. It symbolises motion, speed and artistic expression — a visual statement that connects the high calibre of F1 racing with the luxury and innovation of modern aviation.
As part of the broader initiative, Qatar Airways will launch a dedicated digital hub for the Creative 100. The hub will feature original films, podcasts, city guides and onboard experience enhancements for its Privilege Club members, including exclusive masterclasses led by Creative 100 inductees and priority access to flagship cultural events.
The alliance also dovetails with Qatar Airways’ engagement in global sporting and cultural events, positioning the airline not just as a mode of travel, but as a lifestyle and cultural ambassador. With the new livery and the Creative 100 platform, Qatar Airways is signaling that travel and transit are part of a broader story of creativity, connection and global culture.