Dana Al Fardan Fronts Chopard's L'Heure du Diamant Campaign

A fusion of fine jewellery and musical artistry, Dana Al Fardan becomes the face of Chopard’s sparkling collection at Alfardan Jewellery.

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Dana Al Fardan Fronts Chopard's L'Heure du Diamant Campaign

Qatari composer and cultural figure Dana Al Fardan is the face of Chopard’s new L’Heure du Diamant collection campaign, launched in collaboration with Alfardan Jewellery.

Shot in Qatar and curated especially for Alfardan Jewellery’s clientele, the campaign captures Dana's refined presence alongside Chopard’s signature styles—diamond-encrusted watches and jewellery.

The L’Heure du Diamant line is known for pairing technical excellence with bold feminine aesthetics—something Dana embodies both personally and professionally. As a singer, composer, and now Vice President and Creative Director, Dana brings cultural weight to the collection. Her creative input is particularly fitting as her father, Ali Alfardan, also played a role in shaping the direction of the pieces.

Dana has long used music to tell stories that merge tradition and innovation. Last year, she debuted a tribute piece at the Cannes Film Festival inspired by Chopard’s Co-President Caroline Scheufele—now part of this ongoing jewellery-music crossover.

Reflecting on the partnership, Dana shared:

"The pieces speak to a timeless elegance that resonates deeply with my own creative journey—where emotion, artistry, and heritage intersect."

The collaboration aligns with Qatar’s broader celebration of community, craft, and storytelling. And for Chopard, Dana isn’t just a campaign face—she’s a narrative anchor, representing women who are as dynamic as the diamonds they wear.

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Dana Al Fardan Fronts Chopard's L'Heure du Diamant Campaign

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