Viral to Prime Time: How Internet Culture is Rewriting the Narratives of Mainstream Media

  • Publish date: since 6 hours Reading time: 1 min read

Active Viewership Reinvents News

Algorithms Amplification has Implications on Visibility

Breaching the distinction between News and Entertainment

Media Survival is Determined by Adaptation

Memes as Cultural Criticism

Real Time Response Influences the View of the People

Representation depends on Online Communities

Short Form Content Changes the Structure of the Story

The Emergence of Influencer Led Storytelling

Viral Instants Now Move Editorial Programmes

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The emergence of online mediums has transformed the way stories are produced, distributed and viralized. Internet culture has taken over some of the things that will become news, who will be visible, and the evolution of the public conversation. The algorithms give more weight to engagement whereas the audiences are seeking immediacy and relatability. Consequently, mass media is increasingly changing its tone, rhythm, and emphasis to match with the trends of the Internet. This has changed the top down model of storytelling and made it a two way flow between the institutions and the online communities.
 

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