LG Unveils AI That Cares in Middle East and Africa
New AI Campaign Reimagines Tech as Empathetic, Human-Centered, and Locally Relevant
LG Electronics is taking a bold new step into the future of AI, one that’s less about specs and more about heart. With the launch of its “Affectionate Intelligence” campaign across the Middle East and Africa (MEA), the global tech brand is shifting from artificial to affectionate. They're putting people, not just performance, at the center of innovation.
Meet Nour and Zala: The New AI Influencers
At the heart of the campaign are two fresh digital faces, Nour, a Middle Eastern AI influencer, and Zala, an African AI influencer. As LG’s newest brand ambassadors, they’re not just digital personalities, they’re storytellers, educators, and emotional connectors. Their role? To help people across the MEA region engage with LG’s next-gen tech in a more personal, human way.
This is all part of LG’s new vision, built around the philosophy: “Affectionate Intelligence for YOU.”
From Smarter Machines to More Thoughtful Experiences
While the tech world often races toward faster, sharper, and more powerful, LG is choosing a different path, one that prioritizes meaningful connections. The company is designing AI that doesn’t just perform well, but truly understands you.
Take LG’s new OLED evo TVs. They use AI-powered personalization to automatically adjust picture and sound settings based on your space and preferences. The result? Every movie night feels tailored to you.
Then there’s LG’s smart home lineup. Powered by AI Core-Tech, devices like the LG washing machine with AI DD™ technology can detect fabric type and dirt levels to choose the gentlest, most effective wash. Meanwhile, AI Inverter™ refrigerators learn your daily habits and tweak cooling patterns to keep your food fresher, longer, all without you lifting a finger.
AI That Cares, Not Just Calculates
This isn’t AI for AI’s sake. It’s tech that cares about your comfort, your routines, and your lifestyle.
“We all know AI stands for artificial intelligence,” said Phil Jung, MEA Regional CEO. “At LG, we focus on affectionate intelligence, tech that empathizes with you, improves your life, and understands what matters most.”
In a region like the Middle East and Africa, where hospitality, family, and everyday ease are deeply valued, this approach feels more relevant than ever. LG’s AI isn’t just smart, it’s emotionally aware, culturally tuned-in, and built to adapt to the unique needs of MEA households.
Designed With the Region in Mind
Life in the MEA region has its own rhythm; shaped by tradition, climate, and community. LG’s Affectionate Intelligence campaign is designed to reflect and respect that.
From tech that adjusts to hot, dry climates to devices that simplify chores for busy families, LG’s AI solutions are crafted to blend seamlessly into regional lifestyles. It’s innovation that feels personal, not just powerful.
This article was previously published on UAE Moments. To see the original article, click here