Huda Beauty to Sponsor Miss Palestine at the 74th Miss Universe Pageant

The global beauty powerhouse Huda Beauty has announced an official sponsorship of Nadeen Ayoub, the first-ever representative of Palestine at the 74th Miss Universe pageant in November. 

This collaboration marks a meaningful shift in beauty branding, linking cosmetics with broader themes of representation, empowerment and social impact.

At 27 years old, Nadeen Ayoub brings more than just pageant ambition to the table. As founder of the Olive Green Academy and the Sayidat Falasteen Foundation, her work focuses on sustainability, education and women’s empowerment — values that align seamlessly with Huda Beauty’s mission of authentic self-expression and inclusive representation. Huda Beauty founder Huda Kattan and the brand emphasise that this partnership is “about strength, pride and representation” — signalling that the support goes beyond cosmetics into cultural significance. 

The sponsorship announcement comes with layered intent: not only is Huda Beauty backing Ayoub’s pageant journey, but the brand has also pledged support for Palestinian agriculture and cultural preservation as part of the broader initiative. In a social media post, Huda Beauty wrote: “We’re so proud to support the first-EVER Miss Palestine … This moment is so much bigger than pageantry.” 

For Huda Beauty, the move is consistent with its established commitment to social advocacy, particularly in relation to Palestine. The brand has previously collaborated on other campaigns and supported humanitarian causes in the region. Meanwhile, for Ayoub, the backing of a major beauty brand amplifies her platform and the representation she brings to the global stage.

This partnership holds significance for the beauty industry, cultural representation and the pageant world alike. By aligning with Ayoub, Huda Beauty bolsters the message that true beauty encompasses purpose, courage and voice — especially for women from underrepresented regions. As the 74th Miss Universe pageant approaches, all eyes will be on Ayoub’s journey and the impact of this strategic collaboration.

This article was previously published on UAE Moments. To see the original article, click here