These Middle Eastern Brands Made a Stylish Appearance in the New Season of Emily in Paris

With the release of the latest season of Netflix’s Emily in Paris, fans haven’t just been talking about the dramatic plot twists — they’re also spotting standout fashion moments from designers around the world. This season, the show’s celebrated costume styling includes a notable nod to Middle Eastern fashion talent, bringing regional brands into the global spotlight and offering representation on one of television’s most stylish platforms. 

Egyptian Designers Take Center Stage

Two Egyptian brands stood out in the newest season, subtly woven into Emily Cooper’s wardrobe and accessories, proving that Middle Eastern creativity has a place on international screens.

Mesh Mesh – The Alhambra Bag

In the season finale — set against the romantic backdrop of Venice — Emily completes a bold all-red ensemble with the eye-catching Alhambra bag from Egyptian label Mesh Mesh. The ruby-red bag adds a playful yet fashion-forward edge to her look, highlighting the brand’s vibrant and distinctive design aesthetic. 

Jude Benhalim – Jewelry That Shines

Jewelry by Cairo-based designer Jude Benhalim also plays a recurring role throughout the season. Emily — and at times other characters — are seen wearing pieces from the brand’s signature collections, including minimalist rings, earrings, and layered designs that enhance the show’s trendsetting costume choices. This isn’t the first time the brand has appeared on the series — its designs were previously spotted in earlier seasons, reinforcing the creative continuity and rising influence of the label. 

Continuity from Previous Seasons

The presence of Middle Eastern design talent on Emily in Paris isn’t entirely new. Earlier seasons featured pieces from other regional creatives as well, creating a cumulative showcase of Arab design influence on the show’s fashion landscape.

Maison Rabih Kayrouz

Lebanese label Maison Rabih Kayrouz previously appeared in Emily in Paris on characters like Sylvie Grateau, with elegant couture dresses and statement outerwear making memorable moments in Season 4. 

Maison Yeprem

Another Lebanese standout, jewellery maison Yeprem, returned this season with striking earrings and accessories worn by cast members, reaffirming the region’s jewellery craftsmanship on screen. 

Dima Ayad

Dubai-based fashion house Dima Ayad also made an appearance in Season 4 with a stunning kaftan worn by a supporting character — a look that blended glamour with cultural finesse. 

What This Representation Means

The inclusion of Middle Eastern brands in Emily in Paris highlights a broader shift in global fashion storytelling. It reflects how regional designers are increasingly influencing international style narratives and getting celebrated on some of the world’s most-watched shows. By placing these pieces on beloved characters and in high-visibility scenes, the show is — intentionally or not — helping to elevate emerging and established Middle Eastern fashion houses to global audiences.

For fans and fashion enthusiasts alike, spotting these brands has become part of the viewing experience, turning every frame into a potential discovery moment.

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