Netflix & Shahid Launch Middle East's 1st Joint Subscription

In a strategic industry first, Netflix and MBC Group’s Shahid have teamed up to introduce a single joint subscription package for the Middle East and North Africa (MENA), available now via MBCNOW.

This ground‑breaking bundle, launched initially in Saudi Arabia, delivers Netflix’s full global library—series, films, documentaries, live events, gaming—alongside Shahid’s rich Arabic-language dramas, films, documentaries, and MBC’s linear TV channels.

Subscribers can now enjoy this hybrid package through MBCNOW, the entertainment hub launched by MBC earlier in 2025. Shahid continues as a standalone service, but the Netflix‑Shahid bundle is exclusively offered via MBCNOW.

Netflix has never before offered a region-specific bundle with a local OTT service like Shahid. The deal sets a new precedent in cross-platform partnerships.

Viewers get the best of both worlds—Netflix’s global content (e.g., Squid Game) and Shahid’s award-winning Arabic titles and live TV channels—all accessible under one roof.

Consumers save over 21% compared to subscribing separately to both services. The joint subscription will be immediately available in Saudi Arabia at major retailers and online platforms.

Rollout across the GCC and wider MENA region is slated for after the summer, with specific launch dates pending.

MBCNOW was launched in February 2025, aiming to converge MBC’s broadcast channels, Shahid, and now Netflix into one entertainment ecosystem.

This milestone marks a pivotal moment in MENA’s streaming landscape—merging global reach with regional storytelling in one accessible, cost-effective bundle.

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