Louis Vuitton Criticized for the Crazy Prices of its First Makeup Line

Louis Vuitton has finally entered the beauty arena with its debut makeup collection, La Beauté Louis Vuitton, a collaboration with makeup icon Pat McGrath. The brand unveiled luxe lipsticks, tinted balms, and eyeshadow palettes, priced significantly higher than typical prestige cosmetics, drawing sharp criticism from consumers.

The collection includes:

• 55 lipsticks (27 satin, 28 matte shades), 10 lip balms, and 8 eyeshadow palettes
  Lipsticks & balms: $160 each for their ornate refillable cases; refills cost around $69–$70
  Eyeshadow palettes: $250 each, with $92–$92 refills 

While the formulations are high-performance, skincare-infused, and housed in sustainably designed packaging by Konstantin Grcic, many shoppers felt the pricing was steep even by luxury standards. One online critic wrote, “There is absolutely no reason for lipstick to cost $160… The drugstore ones for $10 do the trick just fine.” Other comments dismissed the trend as a luxury-money grab thinly disguised as beauty.

The backlash is set against a backdrop of peak exclusivity: Vuitton’s launch includes monogrammed trunks and beauty accessories costing up to $2,990, all reinforcing the piece’s status more than function.

Industry experts suggest this launch is Vuitton’s strategic pivot toward “retailtainment", creating experiential luxury and attracting younger aspirational buyers amid stagnating foot traffic in major markets like the U.S. and China.

La Beauté Louis Vuitton showcases unmatched craftsmanship and beauty artistry, but its staggering price tags have prompted consumers to debate: is this high-end indulgence or simply excessive?

This article was previously published on kuwaitmoments. To see the original article, click here