Palestine Joins Miss Universe Stage for the First Time
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Dubai-based Nadeen Ayoub to make history at Miss Universe 2025, aiming to amplify Palestinian voices.
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For the first time ever, Palestine will be represented at the Miss Universe pageant — and Nadeen Ayoub is making it happen. The Dubai- and Ramallah-based beauty queen, crowned Miss Palestine in 2022, is set to compete in Thailand on November 21, 2025.
More Than Just a Crown
Ayoub, a former Miss Earth finalist, isn’t just about glamour and gowns. She delayed her international pageant debut to focus on advocacy during the ongoing humanitarian crisis in Palestine. Now, she says she’s ready to use the Miss Universe stage to spotlight her people’s resilience.
Representing Strength and Identity
In her announcement, Ayoub wore a tatreez-embroidered dress by Palestinian designer Hiba Abdelkarim. Her goal? To challenge stereotypes and show the world that Palestinian women are “leaders, innovators, and changemakers” — not just survivors.
A Life of Advocacy
Beyond the runway, Ayoub is a wellness and nutrition coach, founder of Olive Green Academy, and an active voice for Palestinian women through the Miss Palestine Organisation’s philanthropic platform, Sayidat Falasteen. Her projects focus on women’s empowerment, sustainability, and climate advocacy.