Hussain Rehar Presents His Jeevan Collection at Paris

Hussain Rehar made a striking statement by presenting his Jeevan Spring/Summer 2026 collection in Paris, bringing the spirit of South Asian design to one of the world’s most prestigious fashion capitals.

 The event, held at the elegant Hôtel de Maisons, provided a beautifully symbolic backdrop for a showcase that blended elegance, drama, and deep cultural resonance.

Drawing from a refined palette of white, gold, black, and red, Rehar’s collection played on contrast and sophistication. But what gave each silhouette its magnetic pull were the details: intricate embroidery, floral appliqués, layers of sheer net, and bold statement headpieces. Together with minimal makeup, the looks revealed a refined balance of theatrical flair and graceful poise.

On social media, Rehar shared his excitement, writing, “Still sinking in. On October 3, Jeevan debuted in Paris … Our Spring Summer ‘26 collection came to life in a city that knows beauty like no other.” His backstage posts further echoed his pride and gratitude for the opportunity to bring his vision onto an international platform. 

The brand Jeevan has long carried Rehar’s vision of celebrating “the spirit of the bold and charismatic individual” by fusing dynamic aesthetics with luxurious South Asian heritage. He is known for pushing boundaries in his designs—sequins, sparkle, statement silhouettes, and audacious elegance have become signatures of his style. 

Rehar’s Paris entry adds to his evolving creative journey. Over time he has expanded into multiple labels—Jugnu, Jeevan, and Hussain Rehar Couture—offering everything from ready-to-wear to formals and bridal collections. 

His work is widely considered among Pakistan’s most forward-thinking in fashion. In fact, he was honored in 2023 with a Lux Style Award for Fashion-Forward Brand of the Year.

This Paris debut is more than a moment for Rehar—it reflects a broader shift: Pakistani designers increasingly stepping onto global runways and asserting that South Asian design belongs on the world stage. Brands like Pakistani streetwear label Rastah—which officially featured at London Fashion Week in 2023—and accessory brand Warp have also helped open pathways. Warp’s geometric handbags have been showcased in Paris and Milan, while Rastah’s pieces have been seen on international stars.

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