Why More Young People Are Choosing Authenticity Over Popularity

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Why More Young People Are Choosing Authenticity Over Popularity

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Many youth are opting to take a break from the like-hungry, social acceptability treadmill. Some Gen Z and younger millennials are opting for something more difficult to fake - being real, both among their friends, when it comes to their career choices, and in online spaces. It's not a blanket transformation; however, performance-driven platforms still get much interest and attention, and the discussion around authenticity is something which is gaining real traction.