World Cup Ratings Defy Expectations Despite Absence of USA and Mexico
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World Cup Ratings Defy Expectations Despite Absence of USA and Mexico
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The FIFA World Cup 2026 has set new standards in broadcasting, demonstrating that the popularity of football goes beyond the presence of local teams. Initial worries that viewership in the U.S. and Canada would be wiped out from early exits by host nations have proven wholly incorrect. Rather, traditional television figures and the new "streaming" services are seeing unprecedented figures, suggesting a hunger for top-flight international sports action like never before.